Gogo launches in-air multimedia platform, details international expansion plans

It's at least six months behind schedule at this point, but we guess late's better than even later. We'd known that Aircell Gogo (yeah, it's officially changed!) was aiming to get into the in-flight entertainment business, and today it's dishing the real dirt. It's hoping to "extend the company beyond internet connectivity," and apparently that means introducing an in-air multimedia platform. Per the company, it'll allow users to tap into "real-time travel information, destination content, news / information and exclusive shopping deals" right within their web browser, and it'll also give airlines the opportunity to offer passengers access to the latest movies and TV shows through Gogo's new streaming video product. We're guessing that last bit is what'll make legacy outfits think twice before shelling out for another round of Panasonic in-seat head units, particularly since there's no air-to-ground connectivity needed.

Even today, average JPEGs are compressed when downloaded and uploaded, making it just about impossible for folks who actually work with images to get anything finalized in the sky. Upon hearing of its initial plans, we wondered one thing: if Gogo can't handle uncompressed JPEGs, how the heck is your streaming video going to look with every other middle-seater trying to load the latest episode of Weeds? Thankfully, our fears were pushed aside after hearing that the IFE portion (read: the service that serves up multimedia) will be locally based on the plane, with an undisclosed protocol pushing material from the cockpit to your display. Executives confirmed that the goal is to serve an entire plane, but it sounds as if there will certainly be some limits in place at first -- though, unless the entire plane hops onboard with the new program on Day 1, it probably won't become an issue.

Read on for more...

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Gogo launches in-air multimedia platform, details international expansion plans originally appeared on Engadget on Thu, 14 Jul 2011 14:00:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2011/07/14/gogo-launches-in-air-multimedia-platform-details-international/

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