Largely spurred by the advance of YouTube, online video viewing continues to grow monthly. According to comScore, a leading resource of digital marketing intelligence, Internet users in the United States watched some 31.2 billion online videos in March of 2010 alone. How to Make Online Video In recent years, online video has emerged as a primary marketing and communication tool for all types of businesses. It can easily and quickly increase company websites and boost social media marketing hard work. While many instances warrant the expertise of a professional video manufacture company, amateur video can be ample for daily social marketing tasks. Webcams, smart phones and hand-held camcorders like the Flip Video??? can produce and distribute feature online video in minutes. The Flip Video??? is a favorite in marketing circles.The pocket-sized camcorder costs about $200, and it can shoot a couple hours of high-definition video before recharging. Plus, it plugs directly into the USB port of a computer, allowing for simple access to editing and distribution facial appearance. Web-based air force like Animoto and JayCut also make it simple for businesses to produce and share engaging video slideshows using still images and photographs. Visit Low-Cost Resources for Making Online Video to learn more. How to Distribute Online Video YouTube is the clear market leader when it comes to online video distribution. In addition to housing videos on the site, businesses can use automatically generated embedding code to post the video on company websites and blogs. Read on * Social Media Tools for Small Businesses * How to Start a Social Media Battle * Resources for Making Online Video While the power of YouTube can?t be ignored, it?s not a small business?s only option. There are dozens of other online video distribution websites that target specific niches. Social networking sites like Twitter and Facebook are hotspots for viral marketing too. Videos can also seep into the web via social media releases (like those produced by PitchEngine) and through paid newswire distribution air force like PRNewswire and BusinessWire. Leveraging Online Video Marketing for Small Businesses Small businesses can make online video to enhance corporate branding, viral marketing, PR and learning hard work.
The topic and distribution mode for each video will depend on the goals and budget of the marketing battle. Possible opportunities for low-cost online video marketing include: Corporate Branding: * Welcome videos on company websites and microsites * Video testimonials from customers * Video case studies * Product demonstrations and tutorials * Employee or customer spotlights * Video recaps of events, meetings and trade shows * Facility tours * Professional speaking engagements and central speeches * Email marketing campaigns Viral Marketing: * Commercials * Video blogging (vlog) * Contests * Success tales * Videos donation a glimpse into business operations PR: * Video news releases (VNRs) * Interviews with broadcast media * Public statements from company executives * Electronic press kit supplements Education: * Demos, tutorials and instructional videos * ?How to? and tips videos * Employee or customer training *
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