Microsoft Asks Windows Phone Developers To Keep The Quality Up And The Sex Down

Microsoft is trying to clean up the Windows Phone Marketplace and as part of this effort, the company just clarified some of its guidelines for developers who want to sell their apps in Microsoft's app store. Among other things, Microsoft has decided to move to "a more stringent interpretation and enforcement of our existing content policy" for apps that are "'racy' or sexual in nature." This is a problem we pointed out early last month. As Matt Burns put it, Windows Phone has a nasty porn addiction. Microsoft clearly agrees and is thankfully trying to kick the habit. Microsoft, just like most of its competitors, doesn't allow apps that contain "sexually suggestive or provocative" images or content. Swimsuits are fine. The company says that it will now pay "more attention to the icons, titles, and content of these apps and expects them to be more subtle and modest in the imagery and terms used."

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